Role | Identity, Photography & Interior Design
The DOTTED is a new lifestyle boutique at Hudson Yards, NYC. The house will host public and private events such as workshops, Dj sessions and banquet. The benefits of stores like this are twofold. By promoting cool, up-and-coming labels, The DOTTED not only helps to kick-start emerging brands, but helps itself to drive footfall. I was brought in to help Dotted convey their mission through the design of the branding, interior design and visual communications.

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